Amanda Cooper

We’re looking for your sweet spot price Your sweetspot price is the point where you’re charging enough to make the…

Most people have some difficulty in charging more money for what they sell. The most common reason for this is…

The Tesco test is a quick but useful test of your pricing strategy. It involves working out if you are…

When you’re running a business, your time is your most limited resource. Usually, this is even more limited than money…

Here’s how to get testimonials from your customers – and how to use them on your website (or social media)…

We live in a world of discounts. All around us, there are offers of 50% off, sales in every shop,…

These are two clichés which people have said to me about a trillion times over my lifetime. I’ve probably said…

You might have noticed that I’m very focused on making sure that my clients make money. In fact, my strapline…