Pricing is a marketing issue
I’m writing a book at the moment. It’s my first proper book, and it’s due to be published early next…
A third, a third and a third pricing model. Does it work?
I’ve been working with several professional services firms recently, a nice smattering of lawyers, accountants and consultants. There’s a tradition…
Why your employees are not the same as you
Employee engagement in a small business is difficult. The dream of most small business owners is to clone ourselves. We’d…
Why you don’t need a non executive director or NED
Often an ambitious business owner, often a technology business, asks me about getting a Non Executive Director or NED. Sometimes…
How to get an apprentice or intern to help boost your business
I was chatting to an old client yesterday. He was complaining that many of his competitors can undercut his prices…
Make it super easy for people to buy
We spend a lot of time trying to get people’s attention, trying to get them to come along to our…
The power of direct debits
This article is all about how to harness the power of direct debits for small business. You probably know already…
A simple way to increase your prices
Here’s a simple way to increase your prices. I suggested this to a client today, and you might like to…
