One of my best ideas ever was my invitation for potential clients to buy me coffee and cake. A few…

I’ve been helping a client in my business advice sessions to write bio pages for each of her staff members…

I get asked for favours all the time.  I’m a tiny bit well known in my little pond of entrepreneurship,…

I’ve had two people ask me for a discount on my rates this week. They both did so in very…

Here’s why you need the presumptive close. Many of us find it difficult to do that last bit of the…

This is part of my off and on series where I demystify business jargon nonsense words. This one is ‘customer acquisition costs’.